Over the last 3 months one of my best performing Facebook Ads account has cross 255.000$ in terms of money spend throw on it in terms of Ads so I was thinking of why not going over some tips and things that I have learned about it that worked for me and to share with you so I will give you one up to date information without spending any dollar for it.



So these 5 tips are in relation with each other, they build each other so if you are interested in Facebook Ads to be sure that you will read all the tips in this article.


First Step – Facebook Pixel

One the thing that I have learned is that google pixel is absolute everything. And if you don’t know what it is it basically a line of code you install on your website that allows Facebook to track the type of the behaver that takes place on your website so the more people go to your website and more people purchase on your website Facebook looks on all that data and take that to count when it shows your advertisement to the new people so for example if your last 1000 visitors only 10 have made a purchase on your website Facebook look to their data, their interest and save this data so the advertising will be shown just the people with the same interest and behavior so you can have more consummator that just visitors.

I know that it’s black mayor type stuff and it sounds kind of scary but from a marketing standpoint, this is basically the most powerful tool in the history of marketing.

Anyways for this pixel to function properly and to be effective you have to feed it some data so what a lot of people do is that they’ll just spend a ton of money on Facebook Ads and even if they're not profitable they’ll just spend more and more money on It just to gather that data so starting from scratch on a brand new Facebook Ad account can be pretty expensive to gather all that data and if you’re just starting out you might not have thousand of dollars that you can just experiment with and gather all that data you probably want to see some sales right away so what I did in begin is that I still install the Facebook Pixel on my website but instead of going directly paying Facebook for Ads to gather that initial data I went on Instagram and paid for shoutouts on the Instagram Fan page repost page type of pages and these pages will often charge you like 60 bucks for a page that’s 400.000 followers so the traffic from these pages can be pretty cheap but you can still build data from it for your Facebook Pixel now once you get around 2 to 300 purchases from those Instagram, Fan pages your Facebook Pixel is gonna have some data to work with and then you can start experimenting with Facebook Ads and you’re probably gonna be a lot more profitable right out of the gate so that’s tip number one it’s usually a lot cheaper to get your first few hundreds orders from Instagram Influencer and build some data that way rather than going directly to Facebook right from the beginning

Second Step – Data for Pixel

Now tip number two is once you’re at a point where you’re ready to get into Facebook ads but you still don’t have thousands and thousands of orders that you’ve gathered data from just yet but you can do actually still target the right people without all that data are narrow your audiences by engaged shoppers so say you are selling some sort of pet product and you want to target people who are interested in dogs so what you can do is put dogs as one of your interest but then hit that narrow audience button and that's where you put engage shopper and when you do that you’re now targeting people who are interested in dogs but also have a history of purchasing from Facebook Ads and clicking on Facebook Ads the only problem with this though is that that’s gonna be a much higher quality audience people who are much more likely to purchase Facebook is gonna charge you a lot more money for showing your Ads to these types of people so it’s kind of an idea to start out from this but once you have a lot of orders that you build data from you might want to stop using this now you don’t absolutely have to do this from the get-go taluk and necessity but I will say that I have had Ad sets not be profitable then I narrowed the audience by engaging the shopper and then they turned profitable so it’s definitely something worth experimenting with speaking of experimenting what a smooth segue because:

Third Step – Winning Product

Tip number three is that once you know you have a winning product you got to experiment with as many different audiences as you can I mean interest even slightly related to the demographic you want to target you want to test it out I have personally had some of the strangest interests that barely relate to the product that kind of don’t really relate at all be some of the most profitable ones so you definitely gotta experiment with all kinds of different audiences and interests I think most people have experience with Facebook Ads are gonna agree with me on this one that once you have a winning product testing out as many different audiences, as you can think of, is kind of crucial to the long-term success and the longevity of the product moving on to the fourth thing.

Fourth Step – Next Level

I leaned this one has to do with scaling and getting your Ads to that next level baby, there are two different directions of scaling there’s vertical and horizontal-vertical means that you just increase the the budget on your Ad sets and campaigns and horizontal means that you actually, increase the number of assets and two pains that you have I personally, recommend that in the beginning, you focus on the horizontal scaling and that you don’t be too aggressive with the vertical scaling I mean if you see a ten dollar per da Ad set get a couple of sales you don’t want just immediately turn that budget up to a hundreds of dollars because that can actually kill the Ad set and dry it up super quickly instead it makes a lot more sense to go somewhere Enzo scaling in the beginning and create a bunch of different ad sets that once you see that like a few days go by or like a week go by and one of the ads sets is very profitable it has a contestant cost for purchase that’s super-low it’s a good row as you then want to go in with vertical scaling and boost those Ad sets but having that horizontal scaling foundation having all those Ad sets is gonna make your business a lot more sustainable and it’s gonna kind of increase the life of the product that you’re selling and you’re not gonna dry it up as quickly now the final thing I learned.

Five Step – Catch Attention

Tip number five is the importance of using scroll Stoppers and that’s something you put in the very beginning of your advertisements the first couple of second or the thumbnail that kind of makes people stop scrolling through their Instagram or Facebook feed or even through their stories so what you want to do is test out as many thumbnails as many attention grabbers as you can I mean you three clips but you can have three different advertisements from those three clips if you arrange them in different ways and one of them is gonna work better than the rest so you’re really gonna test out these attention grabbers and scroll Stoppers and even if you find something that’s very successful you still got to keep on experimenting and testing out different and new variation because eventually people are gonna get used to that a successful advertisement they’re gonna get numb to it and they are no longer gonna spend time watching it so that’s like the the biggest major key when you are creating your advertisement the first A few seconds have to catch people’s attention.

So those are five things I have learned through my time of advertising on Facebook hope you guys enjoyed this article and found it helpful.

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